Note that Taro Yamashita is credited right on the front for...
- Failed Art Director
Farewell, Sweet Kodak
posted: January 19, 2012
It's hard to admit at times, but there are brand names so sentimentally ingrained within our 20th Century consumer psyche, that their disappearance would feel like the death of a loved one. Maybe none more so than Kodak, but that's exactly what happened when the company filed Chapter 11 this week in U.S. Bankruptcy Court, thus going to that big pop culture world's fair in the sky. They leave behind a $6.8 billion debt, and an even bigger hole in our materialistic lives than when Polaroid bit the dust in 2001. There are talks of reorganizing, blah blah blah, but experts seem to agree that it doesn't look good at all. Let's face it... for the Pepsi Generation, life was a Kodak moment! Or so it seemed.
I've just recently taken the big step to finally unplug my desktop fax machine and give its final resting spot in the garage next to my pile of Atari players and VCRs. I've gently laid the last of those weird fax paper rolls by its side. Those were the best years of our lives, my fax and I. But it's time to turn that desk space over to a few more young ambitious tetrabyte externals or whatever.
And even with emails and PDF and JPEG attachments and texting and on and on, I know that people out there must still be using the quaint 20th-century technology of the fax machine. I see fax numbers on letterheads and email signatures all the time. Somebody besides IRS and Social Security workers must be sending them. But I gotta figure that most all of the faxing still being sent and received has gotta be electronic. I don't think you can even buy a plain simple desktop fax machine anymore. They seem to have mated with the printer and copier into some newer ungodly machine.
So who in the wide world of art is still using a desktop fax machine? I have no idea. I figure Mark here must know. He seems so sincere and willing to help, even though it's hard to believe this video was made only four years ago. My favorite part is his description of two fax machines saying hello and having a conversation. Thanks to Anna Jane Grossman over at Obsolete for finding this. -- Lou Brooks